Omer Aftab, CEO of Pink Ribbon Pakistan, stands at the forefront of a movement that has redefined breast cancer awareness in the country. With a mission rooted in compassion and impact, he has led initiatives that extend far beyond advocacy — from awareness campaigns to the establishment of Pakistan’s first dedicated Breast Cancer Hospital. In this exclusive conversation, Omer shares his journey, vision, and how Pink Ribbon continues to empower lives and inspire lasting change.











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